Security Service Title Company Redesign:

The Security Service Title Company (SSTC) is a Line of Business within Security Service Federal Credit Union (SSFCU)

SSTC provides resources and services within a licensed, full-service title agency. With the intent to serve its members with closing needs.

The Problem:

The old SSTC site does not utilize best practices for user paths and CTAs. The code is outdated and of low quality with pages having limited responsiveness. Poor CTAs and user paths are leading to low interaction and low conversions.

Process:

Work alongside Marketing to generate prototypes with updated content, imagery, etc.
Develop final prototype pages into SSFCU.org CMS

My Role:

UI developer and UX Consultant - developed all pages of the SSTC site within our Enterprise CMS.

Timeline: ~3 months

Tools Used:

Sitecore
Sublime
Bootstrap
Adobe Illustrator/Photoshop
Adobe XD

Working alongside Marketing:

Due to the current workflows within SSFCU - I met with Marketing and played the role of a UI/UX consultant. Providing advice on component usage, design choice, and user pathways.

In addition, we met with stakeholders within SSTC to gather feedback and input throughout the prototype phase.

Development:

Developing SSTC in Sitecore was pretty straightforward as we utilized very little of the old code, images, and iconography. Duplicate CTAs, and content live within Sitecore as Global Components that can be placed on multiple different pages and reused.

The SSTC site while in development was staged within our QA environment where page content, imagery, and iconography underwent various iterations and revisions.

Solutions:

Consulting with Marketing during the iteration phase was paramount. As I would provide technical guidance on how to prototype components that would translate within the CMS.
Walkthroughs with stakeholders in the early development stage provided feedback to consider and implement before finalizing and deploying to Production.
The final step as we packaged up the site for deployment is notifying the Data Analysis team of the additional subpages that will require tracking.

>> View SSTC site <<